Why Redesign a Website?
🤨 What was/would be a turning point for you to engage in the challenging process of a website redesign?
I can share from my perspective. As we saw the bounce & conversion rates didn't improve even with some minor design changes, it was a solid message that the time has come.
Also, we have consulted with a Marketing Manager and she confirmed that it was more beneficial to redo everything than to play around with small, random fixes.
What about you?
In many cases when I choose this path it was because the product evolved quite a lot and the previous website didn't present this in a good way. It would be harder to try to fit all the new information to the old one then creating it again from scratch. In most cases it worth the effort.