Why should a business use Reels 🧑💻

In 2020, Instagram Reels appeared on the Russian market. I'll tell you what it is, what are their features and advantages👇

Reels are videos up to 30 seconds long. Instagram users can add AR effects and music to them, change the background. You can share them in stories or posts.

The main pros for a business to follow on Instagram Reels are:
😎 Increased timing will allow you to tell more about the product, show it from all sides and convey the main USP.

😎 A handy editor will simplify the video creation process. You can make a video that will convey the mood of the brand and help build its positioning.

😎 Reels has a lot of viral potential. Write a successful script based on current trends, shoot high-quality content and see how it spreads - funny and educational videos are most often actively promoted by Instagram algorithms.

😎 Reels can be posted to the main feed and repost to Stories, plus they have their own separate Reels feed. They do not disappear from the feed and search, and the video title will also be indexed in search engines!

😎 Reels are great for collaborating with influencers. Show how the blogger uses your product, ask him to talk about his experience of using your product or launching a new product, announce a challenge - many types of interaction with influencers will fit perfectly into the Instagram Reels format.

Start creating Reels. The sooner you understand how it works, the easier it will be for you to plan a budget for this type of promotion, and the budgets for it will surely grow, as will the competition, so don't wait!