Why should I care about Twitter?

Make social, and especially Twitter a great inbound marketing source. This is what we do with RiteKit. Nothing beats Twitter, nine years straight. Build an audience based on the content you curate and share as you soft-sell to those that click URLs in your posts.

Here's exactly how I do this myself

Simple. Depending on your niche, Twitter is possibly the best free source of targeted traffic on the internet.

Best because you actually have direct, active control over how much traffic you drive to it by your effort (as opposed to, say, SEO, where the causal effect between your effort and results might be a little more blurry).

Whatever your niche is, chances are there exists a community on Twitter for it.

So look for that corner of Twitter, be present, and interact with your potential customers.

The magic about Twitter is that, if you do it right, you won't have to look for the sale -- the sale will find you.

Post great content, comment great content, you become some sort of authority, and naturally people will click on your profile and also click on your URL. Bam, they're on your landing page all of a sudden, and you have a chance of converting them to a paying customer. This can also be scaled up if you schedule your tweets and automate your content creation somewhat.

If you're unfamiliar with Twitter and Twitter culture/etiquette, you might want to just make it a point and be there first, follow a bunch of micro-influencers in the space, and make yourself visible. Before that, you should of course optimize your Twitter profile, growth hack your follower count, and then if you want monetize it.

I've also written a comment on IH a few months back on how to growth-hack your Twitter: https://www.indiehackers.com/post/how-did-you-grow-your-twitter-audience-7d90d6b42e?commentId=-M5fLxeiEksbPW02gp_C

Hope this helps! If you want to talk about this, just drop me an email at jay@zlappo.com, and I'll try my best to help.

PS I'm the founder of a Twitter growth tool company + author of a Twitter growth hacking blog

I had twitter account for 10 years and all this time I was thinking the same as you do. I used to be on IG a lot to engage with my friends but slowly realized it doesn't add any value to me, my friends are not interested in what product i'm working on blabla.

This year I decide to put my focus on Twitter, Here are some benefits I get from Twitter personally:

1. connect with like minded people, who share valuable content that I can benefit from and not just share their new house or car like ppl on IG
2. my public accountability group. When I work on something I announce it on twitter so ppl hold me accountable so I feel like I have to finish what I started
3. Force me to create good quality content. people will not follow you unless they see value in what you share not because of your sexy photos. So think of Twitter as IG but for sexy minds
4. Audience and potential customers: twitter is a great tool to get quick feedback either on an idea or project and you could easily find your first customers there

Give it a try, and come join me @jamalx31

It has multiple conversation topics taking place there and if/when I’m not working on no-code in the future, I’ll still have an audience, many of whom may be interested in my new thing.