I'm running an Android app and wondering if and why I should create a landing page for my app?
I see that almost every mobile app has a landing page. But I always think about the ROI (Return of investment) because it will cost me time and money to create a landing page.
Especially with mobile apps most downloads are caused by someone going to the App Store and searching for an app and will never see the landing page.
How could a landing page help me to grow my app? What is your experience?