Why should you have fired yourself already?
In this week's newsletter, I wrote about silly mistakes that all founders make when it comes to marketing/onboarding.
For example, every single one of my last ~10 consulting clients has been making a very silly, very obvious mistake that was costing them a lot of money. Things like...
- upsell buttons not working
- onboarding email sequences being "paused"
- important forms not sending
- product images/videos not loading (or displaying the wrong product)
In my opinion, this reply from a subscriber pretty much perfectly captures how all seasoned founders feel... (see image)
What silly mistakes have you made that made you want to fire yourself?
Thanks for sharing this. Yup, we all have some good stories to tell.
I seem to have a thing with URLs
either
or
🤦♀️
I now assign the task of checking these to a team member cause every so often I STILL make one of these mistakes.
We had a bug where our "top milestones" email wasn't being sent to 90% of users. Can you spot how long it took me to realize it? Definitely a face palm moment. 🤦🏾♂️
Haha brilliant!
@amyhoy tweeted about a similar fail of her own.
And I really like her follow-up tweet with rules for a business:
I'm not sure if other SaaS founders do this, but I build URLs (affixed with a secret key) that allow me to log in as my customers to see that everything is working as it should.
I want to see what they see and use what they use. Exactly the same thing.
Not a test account with test use cases.