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Why to never sell your digital products on Creative Market

We've waited quite a while to share this, but given the circumstances it felt important that other creators be made aware of this—

tl;dr:

  1. We found indisputable evidence that Creative Market's Affiliate program failed to recognize an affiliate sale referred from our site.
  2. When we questioned this, Creative Market's support team deleted our shop without cause (cutting off hundreds of our customers).
  3. Then, they illegally ran Google Search ads for our brand name, plus failed to send our 1099 before the tax deadline.
  4. Finally, they send us cold emails inviting us back to the same Affiliate program!

1. Creative Market's affiliate system fails

At 10:09am Aug 5, we sold a pitch deck template directly via vip.graphics (not Creative Market) to Jeremy H. (name redacted for privacy).

The first direct sale to Jeremy H. from VIP.graphics

As you can see below, Jeremy made this purchase from Long Beach, California via Google Chrome on a Mac OS X desktop, directly on our website:
Jeremy's first visit to vip.graphics at 10:07AM on Aug 5, 2021

Jeremy (same name, IP, location, device, etc.) returned to our website at 10:25am Aug 5 (see below)...
Jeremy's second visit at 10:27AM on Aug 5, 2021 — when he was referred to CreativeMarket

Jeremy was referred to CreativeMarket 3 min. later by clicking on the affiliate link at vip.graphics/shop/photorealistic-slides-mockup/ (where noted below).
Jeremy clicked this link to CreativeMarket (denoted by red arrow) from vip.graphics

However, we received no referral commission (see below); instead only getting the standard 60% cut rather than the expected 75%.
Creative Market did not pay out the affiliate commission due for this sale

We have name, email, IP, and timestamp confirmation: this is indisputable evidence that Creative Market failed to detect & pay out affiliate sales properly — yet their team chose to delete our account rather than properly investigate this severely-concerning bug.

This evidence strongly suggests Creative Market is not paying Shop Owners their duly-owed profits, and instead siphoning the funds to their own business.

2. The support team deletes our account

We contacted Creative Market support the very same day (Aug 5), received no reply for 5 days, and after much follow-up they finally redirected us to their engineering team.
Creative Market Support finally replies after 26 days (over 3 weeks).
After that, we received no reply for over a month; when I followed up with Creative Market support in the first week of September, they responded abusively and then abruptly deleted our Shop, and one day later, deleted our entire account.

Creative Market deletes our account without cause

Creative Market usually only suspends shops due to payment fraud or chargebacks (even suspension does not entail full account deletion, in order to prevent past customers from losing access to their purchases from said Shop) — this peculiar course of action would seem to suggest Creative Market was trying to hide the evidence of their wrongdoing.

3. The aftermath: Creative Market's abusive behavior

As mentioned earlier, Creative Market followed this up by continuing to illegally run Google Search ads for our brand name, plus entirely neglected to send our 1099 before the tax deadline (both of which were only remedied after we reached out to the Support team).

Creative Market illegally runs Google Ads for our trademark after deleting our account

Finally, to add insult to injury, months later "Berry" from Dribbble (who acquired Creative Market) repeatedly cold emails us (with no unsubscribe link, a blatant CAN-SPAM violation) inviting us to join the VERY SAME affiliate program that started this whole ordeal.
Creative Market sends unsolicited cold email with no unsubscribe link, violating CAN-SPAM


As evidenced here, the Creative Market's flagrant & abusive behavior shows absolutely no regard for creators, nor the terms of their User Agreement.

Since being acquired by Dribbble, they have rolled out a whole slew of creator-unfriendly updates, including:

  • Reducing the cookie window from 1 year to 30 days for Affiliate sales
  • Increasing their (already very high) take rate on sales from 30% to 40%
  • Introduced a new "Platform Fee" added to all purchases
  • Introduced a membership model that creators & buyers hate
  • Deleted the Shop Owner forum to silence negative feedback
  • Altering the search algorithm to hide new products

Put together, all of this spells disaster for anyone selling on Creative Market.

Update (Sep 2022): since the changes above were implemented, feedback from both sellers and creators has been overwhelmingly negative. Creative Market has dropped below 2-stars across review platforms, with countless different complaints:

Due to the changes above, creators on their platform have already seen their sales falling by as much as 70-80%. Others report their products were illegally copied / pirated immediately after uploading to Creative Market.

We even found another user (a buyer, not a creator) who dealt with the same support agent as we did (Beth), who also deleted her account.

If you're just getting started as a creator, you're probably much better off listing your products on a different marketplace (ie. Gumroad, Sellfy, Flurly). We hope sharing this story helps to inform and educate other creators when choosing where to sell their digital products.

posted to Icon for group Digital Products
Digital Products
on July 6, 2022
  1. 3

    I signed up to sell there but didn't get accepted.

    I had no plans on sending traffic there, but I assumed that I wouldn't get much in terms of sales anyway. Marketplaces make sense to help with sales, but when you have to rely on sending traffic to the marketplace, you're sending your traffic to your competitors.

    Hard to justify that, especially when you lose out on money when you do get a sale, or worse send your traffic to find other products.

    1. 2

      I did so too but saw how much they kept....went away!

      1. 1

        Yah, if you got your foot in the door early, you could get massive sales which made up for the high commission. Now, it doesn't make much sense when you just as well off selling on your own website.

        1. 1

          Well, in my case,I was selling websites templates through Dribbble Pro 60$/year.., without Creative Market...

          So it was practically all for me...

          I didn't renew because of that,...so you are right,it makes no sense 😁

    2. 2

      Sounds like you dodged a bullet!! 😅

      Absolutely agreed, the whole point of a marketplace should be to send you traffic, not vice versa.

  2. 2

    Oof, this is brutal. Thanks for the detailed analysis!

  3. 2

    This is happening with most aggregator platforms these days. They will take your product, shamelessly make money off of it and would not care to give a deserving cut. I've been burned too, not with the platform you stated, of course.

  4. 2

    Thanks for sharing the bad experience :(

  5. 2

    Wow,...how good I went away before I made a sale...

    Is it al sorted out now?

    1. 1

      Well, they never paid us the affiliate fees owed and our shop was permanently deleted, so we lost all those customers — but fortunately we've made way more direct sales in the year since leaving!

      I hoped that by sharing this article we can save some other creators from dealing with the same headache we went through.

  6. 1

    I will say that venturing into the world of selling digital products can be an exciting endeavor for creators seeking to share their talents. While Creative Market stands as a popular platform, it's vital to consider the potential drawbacks before diving in headfirst. {I experienced it with https://minimilitiapk.com/}
    Moreover, the intense competition makes it challenging to stand out amidst the sea of sellers. Additionally, relinquishing control over your storefront and customer relationships may hinder your brand's growth. To truly unlock your potential, consider exploring alternative platforms or independent methods. Seek platforms that offer greater flexibility, higher profit margins, and more control over your creative business. By embracing a path less traveled, you may discover new horizons and the freedom to chart your own course.

    Remember, success lies in finding the approach that aligns best with your unique goals and aspirations. Embrace the adventure and unleash your creativity beyond the confines of this Market.

  7. 1

    wouaw....sorry for you.
    I have never trusted the affiliation program provided by the tool itself, I prefer using a marketplace that list affiliate program (like impact), this way, the tracking is independent.

  8. 1

    Unbelievable behaviour....

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