Why understanding your energy usage is so difficult
Imagine opening your electricity bill and seeing it's $40 higher than last month.
Was it hotter weather?
Did your EV charging change?
Is your utility on a different rate?
Did your solar produce less than usual?
For most people, it's impossible to know without digging through multiple apps and websites.
Understanding your home's energy should be a lot simpler.
The interesting challenge isn't explaining energy usage—it's explaining change. I'd keep validating whether homeowners are buying better energy data or confidence that they understand why this month's bill is different from last month's.
good advice
One thing I'd keep watching is whether users eventually describe the product as helping them reduce their bill or helping them understand it.
Those sound similar, but the second builds trust first, and trust is often what gets people to act on the recommendations later.