Why We Built Launch Nest — And What We Want to Fix

I launched Career Suite here and really liked the exposure it received. More importantly, Launch Nest made it easy for people interested in relevant products to discover it. That relevance is what I value most.

I am struggling with mine, will definitely test this!

The biggest advantage I see with Launch Nest is that it connects launching with actual discovery. It’s not just about submitting a product and forgetting about it; the platform gives people a reason to explore what’s new.

To answer your question directly: the hard part was never getting seen on launch day, it was that nobody who saw us had a reason to come back on day eight. The directories that worked for me all had one thing in common, a weekly email digest that resurfaced products people missed, because email pulls people back while a website waits politely. If I were you I'd build that digest before any other feature.

Staying visible after day one is the real problem for me. Launch day gets a spike from Product Hunt/Reddit, then it just dies. Getting the first users isn't even the hard part, it's getting people back or getting new people to find you a week later once the launch buzz is gone.

Also learned the hard way that a lot of "users" on day one are just anonymous sessions, not real signups. So the discovery numbers can lie to you if you're not tracking that separately.

Congrats on the launch, will check it out.

the relevance point is important because a launch directory can become a graveyard of one-time submissions. i would make each listing answer "who is this for?" in one plain sentence and attach a dated changelog or progress update. after someone discovers a product, give them one next action such as try the demo, follow the maker, or ask a question. then you can measure discovery quality by qualified visits and return activity, not only launch-day views.

the relevance point is important because a launch directory can become a graveyard of one-time submissions. i would make each listing answer "who is this for?" in one plain sentence and attach a dated changelog or progress update. after someone discovers a product, give them one next action such as try the demo, follow the maker, or ask a question. then you can measure discovery quality by qualified visits and return activity, not only launch-day views.

The biggest advantage I see with Launch Nest is that it connects launching with actual discovery. It’s not just about submitting a product and forgetting about it; the platform gives people a reason to explore what’s new.