Why we could not stop. A WP Plugin in 2026?

It started very small. Out of pure personal need we planned a two week coding session to fix the most annoying media pain points in WordPress.
Then: Three years full time until the first release. Oof.

Our goal: high quality media plugins for WP that make managing media even easier than in the file explorer. Rename images, replace and optimize them. Create and animate drawings. And also a list that finally shows in which posts an image is used should be included.
We code every day to perfect these tools and make them ever smarter.

AI makes it hard to demonstrate the value in having a really solid and thought-through software.

We are currently #2 for the search "image rename" in the wp.org Plugin Directory, where most of our customers are. We hope to gain some traction.

We talked to lots of WP agencies, of which many loved the plugin (others didn't, but that's OK). We're looking forward to getting to know more of our customers.