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Why we made Facebook lead delivery completely free

Facebook and Instagram Lead Ads are excellent at collecting leads and terrible at delivering them. The lead lands in Meta's Ads Manager and stays there until somebody exports a CSV — usually hours later, when the customer has already bought from someone faster.

That gap is the whole product. Targenix (https://targenix.uz) connects a Facebook Page once, then pushes every new lead in real time to wherever the business actually works: Bitrix24, Kommo, amoCRM, Salesforce, Notion, Monday, ClickUp, Asana, Telegram, Google Sheets, or a local CPA network. 50+ destinations, no code — the full list is at https://targenix.uz/integrations

The part people ask about most is the price. Lead routing and the core features are completely free: no subscription, no card, no per-lead fee (https://targenix.uz/pricing). That is a deliberate call, not a launch promo. Our users are small businesses and solo marketers in Uzbekistan — they don't have an engineer on call, and metering the one thing that keeps their leads alive would punish exactly the people the product was built for. We monetise the result layer instead of the forward.

What we learned building it: delivery is not a single HTTP POST. It's retries with backoff, circuit breakers per destination, duplicate and blacklist filtering, honest delivery-rate reporting that excludes validation failures, and a health model that can tell a broken API key from a five-minute outage. Roughly 80% of the code exists because the naive version drops leads silently.

Revenue is $0/mo and that is on purpose. Happy to answer anything.

Pricing details: https://targenix.uz/pricing — free, forever.

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Targenix
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    The decision to make lead delivery permanently free is interesting.

    Curious what you’re seeing from early users: does removing the pricing friction materially increase adoption, or is the bigger hurdle still getting businesses to trust a new lead-routing layer?

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      Good question, and the two turned out to be linked more than I expected. Removing the price friction does measurably increase signups. But it changes who signs up more than how many. Our users are small businesses and solo marketers in Uzbekistan, where a $20/mo subscription is a real decision, not a rounding error. Free doesn't just lower the barrier — it makes the product thinkable in the first place. That said, price was never the real hurdle. Trust is. Someone has to connect their Facebook Page and paste CRM credentials into a service they had never heard of the day before. No pricing page fixes that, and "free" can even make it worse — people ask what the catch is. What actually fixes it is the first lead landing in their Telegram a few seconds after a customer fills the form. That single moment converts better than anything we could write. So we optimised hard for time-to-first-delivered-lead and let the product do the arguing. And because we monetise the result layer rather than the forwarding itself, the free tier isn't a funnel trick we plan to close later — which is the part that takes longest to convince anyone of.
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        That’s useful context. Happy to continue the conversation privately — what’s the best email to reach you on?