Why we're betting on therapists to grow a relationship app.

Bremma faces a tough acquisition problem. It's a relationship app, which means both partners need to sign up and actually use it together. Most acquisition channels can get you one person. Getting both at the same time is a whole different challenge.

So we're trying something a little different. Couples therapists already have both people in the room. When they recommend a tool, both partners hear it at the same time from someone they already trust. That feels like a much warmer entry point than running ads and hoping one person drags their partner along.

My wife Emma is a licensed therapist, so we have some natural credibility in that world. We built out a therapist network at bremma.io/therapist-network-directory, created an application process, and already have two therapists signed up. Super early and we're still figuring out how to turn all of this into actual paying users.

Curious to hear from anyone on how they found their first paying users. Any unusual methods that really moved the needle?