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Why working 'in the business' isn't wrong

I continually see new founders posting about other founders 'doing it wrong' if they're having to work 'in their business', and how there should be enough margin to allow for you to essentially always be able to hire out the work. The popular consensus is that if you don't do that you've simply built yourself a job, as opposed to a business.

I think this is wrong. Here's why...

So yes, you may be able to hire someone to do 'the work'. I run a print and embroidery company (one of a few that I run). I don't print and embroider a single product myself personally. So you could argue I have succeeded in removing myself from the work. However, I am involved in marketing, customer service, and a number of other areas in the business. I cannot fathom how a new founder could possibly be expected to be able to have everything outsourced (or hired for), from customer service, to marketing, to producing 'the work', as well as management of the staff, with just a few customers worth of income.

With that in mind, to those of you doubting yourself, as you're still having to hustle away doing the 'work', whether it's customer service, or building the product itself, you're not doing it wrong. So long as the numbers do evidence that there is a point in time that you will be able to stop doing the groundwork and can be replaced by someone, I'd say you're doing fine. It's about putting a focus on creating time to do the work you love, not just the work you have to do.

I'd be really interested to hear other opinions on this in the comments :)!

on November 23, 2020