A lot of IHs struggle with growth.
I often see posts about reaching 3/4/5k recurring monthly revenue.
Yea that is amazing when starting, isn't it?
But it is almost nothing...
Organic growth is great, at the beginning, but then you need to promote your business seriously.
Too many times these guys despise paid advertising but, what if I told you that you can put a dollar in, to get $2,$3,$4,$5....back?
It is not simple, you need a strategy, but who understood this in the past is doing a lot of money. (especially now)
Create a funnel.
-Create a lead magnet(a freebie): to get the lead.
-Offer your free trial(if SaaS) or a cheap product to make them feel familiar with you.
You will go Break-Even or lose money on your first offer, but keep in mind that your goal is the core offer($$$)
Start creating a true relationship with them.
Offer new solutions for their problems and keep nurturing them(lower churn rate if subscription and make them buy again and again if anything else)
...or are you just waiting to be copied by somebody that knows how to scale his company?