Why You Need to Prioritize Page Experience on Your Website
During the COVID-19 pandemic, the internet became the main tool for shopping, working and socialization. The sudden spikes in usage forced tech giants to adapt and rethink their strategies. Google recently announced that it will start rolling out page experience as a ranking factor from 2021. Three new metrics will be measured in order to ensure a better customer experience: Largest Contentful Paint (perceived load speed), First Input Delay (responsiveness) and Cumulative Layout Shift (visual stability).
If you have any online presence, you’d better start preparing — here’s how.
Use Content Delivery Networks. This way servers are closer to users, allowing websites to load faster.
Website speed can also be improved by optimizing lazy loading images. This means images will completely load only when the user scrolls down the page.
Improve your website script with the help of PageSpeed Insights.
Enable and optimize browser cache to speed up the loading process.
Take content placement into account — ads and pop-ups on the top of the page can cause page content to shift and alter the visual layout of a page.
Implementing the measures above will not only improve customer satisfaction and engagement, but will also make you rank better when the Google Page Experience Algorithm will be rolled out next year.
