Why you should offer native integrations and a Zapier app
Hi everyone! I wrote this article about how SaaS products should offer both native integrations and a Zapier app. Curious to hear what you all think!
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Hi everyone! I wrote this article about how SaaS products should offer both native integrations and a Zapier app. Curious to hear what you all think!
Excellent article!
Just why a zapier app? There are many cheaper (for the end user) alternatives, with more triggers or actions.
(Full disclosure, I am building a website to compare workflow automation tools.)
And out of curiosity. Why not simply build native (free) integrations with Google sheets, Airtable and maybe notion and office/Excel.
Almost every automation tools connects too those, then you don't need zapier/integromat/automateio/n8n at all, the user chooses..
I'd love to have a chat with you how hotglue.com and other tools offering 'embedded' native integrations would for into my project. Let me know..
@ToPe - it would be so great to have a site to compare all these tools! I used Zapier as the example of an automation tool for this piece, but certainly could of (and probably should of) mentioned the other players in the game.
When you say build "native (free) integrations", do you mean build those internally at your own SaaS company? Because if so, it really isn't free. That means that engineering resources are being put towards something that has already been solved, and beyond that, you are not actually working on building your products core functionality. Even with just Google Sheets, Airtable, and Excel integrations, you have to:
Would love to hear more about automation.re - what is the best way to chat with you?
Sorry to not have been clear. I meant free for the user. Right now users pay for their SaaS solutions AND for zapier. Native integrations where the user didn't have to pay zapier could be an incentive to use a certain SaaS, but of course the SaaS company would have to invest manpower to create and maintain native apps. (Or outsource the building of native integrations).
(I sent you a message though the hotglue chat with my contact details).