Report
Stop Using Google Analytics on Your SaaS & Lead Gen Website
One challenge is that no general purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
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After speaking with 400+ Website Owners and SaaS Marketers on the Pathmonk Presents Podcast, it’s clear that the majority of SaaS and lead generation websites lose >98% of their website visitors without conversion. That’s quite a lot of hours and dollars invested without yielding results.
What do most of these lead gen sites have in common? They analyze their website with Google Analytics! Often it seems that they don’t substantially improve their lead results with the insights they get from this analytics tool.
We are working on an alternative to Google Analytics that is specifically made for SaaS and lead generation websites that provides actionable insights and change suggestions. The tool is called Pathmonk Metrics. We're going to dive into some of the issues facing lead gen marketers that use Google Analytics.