Why You Should Use Magento 2 GTM on Your Magento Store

Magento 2 GTM extension comes with advanced eCommerce tracking and Google Analytics. Apart from this, this extension gives you advanced eCommerce, Facebook conversion, Facebook pixel, Google remarketing, and many more features. With the help of GTM, the shop owner can track the information more effectively.

The Magento 2 extension enables you to add Google Tag Manager to your Magento site, which enables you to manage all the Google Tags you use through the Google Tag Manager site. All you have to do is enter your Tag Manager container ID in the extension's configuration settings to get there. This extension includes eCommerce transaction tracking as well as Google Analytics support.

Integration plays a vital role in making your work run smoothly instead of being cumbersome for some processes. Additionally, the Google Tag Manager Magento extension gives you a grip on user behavior and how to manage people entering your site. It will highlight the steps you need to take to grow your business. Such developments make your work easier and faster.

Benefits of the Magento 2 GTM Extension:

• Ease of use:
  One of the advantages of the Magento 2 GTM extension is that it does not require any programming knowledge. Everyone can easily update, add new tags, test each change, and deploy tags without writing complex code. It gives you and your team autonomy and simplifies your process, which speeds up launch times and allows your IT department to focus on more important matters, like why your website is slow.

• Time Saving:
  Magento 2 GTM extension saves you time by allowing you to implement the tracking code yourself. You do not need any developers for this. All tracking codes can be added, edited, and removed through the GTM platform.

• Everything is in one place:
  In the Magento 2 GTM extension, you get everything in one place. Gone are the days when a developer had to find additional JavaScript code snippets in the source code of a website or app to add, modify, or remove tags. It's all in one place, and for those human errors where some code gets missed and data goes wrong, Magento 2 GTM saves you every time.

Conclusion:

Magento 2 GTM extension enhances your marketing by providing you with information about the things that are increasing website activity. For example, does posting a new blog increase or decrease your website visits? With this Magento 2 plugins, you can get this information and better analyze your website analytics to make more informed marketing decisions and improve your website's performance.