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A sudden drop in organic traffic can be caused by many factors, including a drop in rankings, changes made to your website, changing relevance for your content, or Google updates. There are also situations no one can truly influence. https://paintsvision.com/
If you're targeting the wrong keywords, then you won't rank well-meaning you will be less visible to your audience. This will, in turn, lead to less organic traffic heading to your online store like https://www.cheekywinx.com.au/ . Other reasons your keywords aren't performing for your site are: Being too niche with your keywords.