Why zero volume keywords matter, and how do you find the hidden gem?
Countless SEO professionals rely heavily on keyword research tools like Ahrefs and Semrush, often dismissing keywords with no search volume. They believe that their potential customers aren't using these terms in their searches. However, this common misconception can lead to missed opportunities for quality traffic.
Abby Zero Volume Keyword Analyses
But is that the whole story? Could these zero-volume keywords, seemingly devoid of search traffic, actually be a treasure trove of SEO potential? Could they be the game-changers that revolutionize our understanding of search behavior and strategy?
Think Outside the Box with Zero Volume Keywords
In this blog post, we delve into the intriguing world of zero-volume keywords. We'll explore what they are, why they matter, and how they can potentially play a crucial role in your SEO strategy.
Blog Post Summary for Not Having +10min Time
Google Keyword Data Share
- Zero volume keywords are search terms that show no search volume in keyword research tools like Ahrefs, SEMrush or any other keyword research tool.
- Despite showing no volume, these keywords can still drive significant traffic to a website.
- Keyword research tools don't capture every search query and can sometimes overlook less common, long-tail keywords.
- Zero volume keywords can often be less competitive and highly specific, attracting a more engaged and likely to-convert audience.
- Industry knowledge is crucial in finding zero-volume keywords that may not show up in keyword research tools.
- Google's features like autocomplete and 'people also ask' can be useful in finding zero volume keywords.
- Data-driven decisions are important in SEO; tools like Google Search Console can help identify zero-volume keywords that are already driving traffic.
- High-quality content should be created around zero-volume keywords to attract and engage the audience.
- Customer support teams and one-on-one interviews with customers can help uncover zero-volume keywords.
- Internal site data, like Google Analytics or the website's search function, can provide valuable insights into zero-volume keywords.
- Zero volume keywords can help a website stand out in the crowded online space and drive more conversions.
Detailed blog post: https://growthmarketing.ai/zero-volume-keywords/
Great breakdown — totally agree that zero-volume keywords are massively underrated.
One angle I’ve found especially valuable: mining Reddit and Quora. These platforms surface questions real people ask, often before they hit mainstream keyword tools. And when those threads start ranking on page 1 (especially Reddit results), that’s a signal: Google’s showing forums because there’s no strong content answering that question elsewhere.
Here’s what we look for:
Questions asked repeatedly in different variations (“Does oat milk cause acne?” is a great example)
Threads ranking high in SERPs — often positions 2–5
Weak or absent content from brands trying to compete
Once we spot these, we group clusters of low-volume variations to get a clearer picture of real demand. When you target the cluster, not just the term, you hit intent in a way most competitors miss.
Tools like Ahrefs can help surface Reddit keywords at scale — just filter for Reddit URLs ranking in top positions with low keyword difficulty and low search volume.
Most people chase high-volume terms. But the magic? It’s buried in the forgotten questions your customers are already asking.