Upselling product is a unique sales strategy that encourages customers who plan to purchase a product or service, to upgrade to a higher or better version.
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My full-time gig is in an EdTech company. Our revenue is largely based on content, but we have several other products that compliment the content videos we produce.
A strategy for us is up-selling from content-only subscriptions to include these other products. So, far it’s proven difficult for various business reasons, but for the last several years it’s either matched or out-performed our churn. It’s a good start, but there’s a ton of opportunity for us here.