Win more B2B SaaS deals: 22 marketing tips + 22 sales tips

If you want your excellent product to be used by many customers, you need to know how to market your SaaS product.

💭 22 powerful tips to win more B2B SaaS deals.

1 Always ask for something in return

2 (Good) cold calling still works

3 Close your first 100 paying customers with unscalable strategies

4 Don’t hire too early in Sales - Founders need to close the first 100 paying customers

5 Sell values, not features

6 Call inbounds within the first 5 minutes

7 Track your performance and know your sales funnel

8 Sales don’t stop with paying customers - make them successful

9 Great first sales hires want to become industry experts

10 If you listen more than you talk, you will sell more

11 No generic sales pitch

12 Discovery phase during the sales demo is key - don’t skip it

13 Don’t sell your solution before you got your prospects to confirm that they have the pain.

14 Understand the real pain points of your customers

15 Don’t pitch all you have - only as much as needed

16 Clear next steps impact your win rate

17 Always follow up (with summary & value selling)

18 Ask for the Close, don’t wait until they ask you where to sign

19 Let them decide between Basic or Premium

20 Your buyer persona is a human - so be human as well

21 Know the main objections and work on powerful objection handling templates

22 Qualify your customers - don't sell to every interested prospect

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👇 22 B2B SaaS marketing tips to get more qualified leads👇

1 Know your customers! A strong ICP & buyer persona is a gamechanger for your growth

2 When your copy speaks to everyone, it actually speaks to no one.

3 Know the ‘Jobs to be done’ of your ICP

4 Start with Content Marketing for traffic closer to purchase decision (bottom of funnel), like “[Competitor name] alternatives”

5 Test different growth channels & master them one at a time

6 Allow Yourself to Fail - Test, Measure, Learn, Iterate

7 Create a highly valuable lead magnet

8 Clear and powerful Call to Action on your Website

9 Make signing up easy

10 Add progress bars or checklists (for product-led growth)

11 Welcome Email sequences are powerful to activate more signups

12 Personalized Emails from the Founder (Welcome Email + Trials expire + Churn)

13 Embed viral features into your product (& maybe switch to a product-led growth or hybrid strategy)

14 Embed your testimonials and reviews in the customer journey

15 Simplicity is King & become ‘peers’ with your customers

16 Conversational tone

17 Consistent wording on all your customer-facing communication

18 Headline matters - only 20% read the rest

19 Don’t underestimate the power of referrals - but you need to ask them of course

20 Align your marketing & sales team for shared growth goals

21 Educate the market, if you have a completely new product in a blue ocean

22 Functional, social & emotional results are KING for your B2B sales & marketing

❓ What are your best sales & marketing tips? Let me know in the comments.

📕 You will find more info about each of the 22 tips in my newsletter: https://startupbusinesstips.substack.com/