Buy a domain, choose a topic, make a landing page, pick your choice of email software and bobs your uncle….right?
Not quite the case. Your deliverability is important and it means how often your newsletters reach the recipient’s inbox. Believe it or not, the entire concept of how email works is quite complex. You may not realize this when you send your normal emails from Gmail, Outlook or wherever but once you go down the rabbit hole of newsletters, you soon come to realize that there are a lot of technicalities.
When starting out a newsletter, these 3 aspects of deliverability can make or break you and send you straight to the spam box, which is a big “nope” in our game.
These are known as;
Thank you @TheWonderingZall for writing this blog!