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With Firebase Dynamic Links sunsetting NEXT WEEK (Aug 25), what's your plan B for deep linking? 🤔

Hey folks,

The countdown is officially on. Firebase Dynamic Links is shutting down in just a few days. For anyone who relied on it, it's crunch time. 😬

This got me thinking about the state of deep linking for startups and indie devs. The standard user journey is so frustratingly broken:

Click a link ➡️ Go to App Store ➡️ Install app ➡️ Land on a generic home screen. 😫

The user completely loses the context of what they clicked. Getting them from a specific ad directly to the right content after they install is a must-have for good UX, but it's a pain to build.

So, what's everyone migrating to?

I know the big Mobile Measurement Platforms (MMPs) like Branch or Adjust offer this, but let's be real, they can be a crazy expensive proposition 💸, especially if you aren't already a user of their whole analytics suite.

It feels like there's a huge void between the 'free but now dead' Firebase option and the 'enterprise-level' pricing of the big guys. There isn't a clear, affordable, and reliable alternative that just does the job.

Curious to hear what other solutions or custom setups people are using.

on August 18, 2025
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    FDL shutting down is going to hurt teams that don’t prep in time. A few solid alternatives you can look at:

    Branch io
    AppsFlyer OneLink
    AppsOnAir