Without This 1 Thing Your Startup Will Fail. Guaranteed. Here's What It Is And How To Get It.
This is a brief summary. Link to the full article at the bottom of the page.
The most important thing that your startup needs is not a great product. Nor is it a hungry market with money to spend.
It's attention.
No attention = no growth.
But the way you've been told to get attention is no longer valid in today's world.
The part of our brain that decides what to let into our conscious attention is called the Reticular Activating System (RAS).
So, to capture someone's attention we need to get past their RAS.
And to do that we need to present the RAS with something new and surprising as that is what the RAS lets in.
It used to be enough to build a great product.
But these days there are so many products in every category - and many of them are very good.
As a result, it's VERY hard to build a product that is so good that it is new and surprising (and therefore grabs attention).
There's an easier and better way
Don't just sell your product, sell a BLUNT belief too.
Why?
- A BLUNT belief is so much easier to create
- It ALWAYS captures attention because it's inherently new and surprising.
To read more about what a BLUNT belief is and see an example of a company that has used it to get massive amounts of attention for its products when it was a startup check out the full article here - https://www.linkedin.com/pulse/without-your-startup-guaranteed-fail-heres-what-how-get-chris-monk
