Creating a landing page is hard. It must communicate the problem clearly, show how it compares to competitors and give trust. The problem is that I can do the first two, but last one requires customers. Doing my best on formbase.so, I hope I can get signups for the launch.
I think the trust problem here can be handled without pretending you already have customer proof.
A few things I'd test on the page:
1. Make the "before/after" very concrete: "Describe your form in English → get a translated, logic-ready form" is easier to trust than a broad AI form-builder claim.
2. Add proof of process instead of proof of customers: show a real generated form, the prompt used, the translation output, and what can be edited afterward.
3. For launch signups, make the CTA more specific than "try it" if possible. Something like "Build a multilingual form" matches the main promise better.
4. If you don't have testimonials yet, use trust substitutes: privacy notes, export/control details, integration examples, and a short "who this is for" section.
Early pages don't need fake social proof. They need to reduce uncertainty fast.
Thanks for the detailed reply. I agree, especially on proof of process.
Glad it helped! I'd start by showing the process first. A quick 3‑4 step “how we work” section can clear a lot of uncertainty. People need to trust not just the outcome, but how you get them there.
I can do the first two, but the last one requires customers' is such an honest way to put the trust problem, that's usually the hardest part of any early landing page, not the copy.
Building a strong landing page is never easy, especially when you’re trying to balance clarity, positioning, and trust all at once. The fact that you already have the problem and competitor comparison figured out means you’re on the right path. Trust takes time, consistency, and real users, but every successful product started with zero customers too. Keep improving stay consistent, and focus on delivering value the signups will come with time. Wishing you a successful launch! probably we can discuss further if you wish
People will always prefer to fill a form in their own language, thats something we all know. My product solves this issue with great UX. Once I have few happy customers, even non paid users, my life will be easier. Fingers crossed.
This is one of those problems where the hard part isn’t writing the landing page—it’s earning the proof for the trust section. Until you have users, most positioning has to rely on clarity of promise rather than social validation, which is why iteration speed on messaging matters more than completeness early on.
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