Working on optimizing this landing page - help!
I have a digital office that I built over the last few months. The landing page needs to work in a few different language and with a few different cultures. Any optimization tips would help.
https://www.mydigitaloffice.io/
The page looks nice, and the headline isn't bad. But honestly, I'm not sure the rest of the page really pays it.
What is it that really makes this solution unique and/or better than other collaboration tools? Is it just that the layout mimics an office? I don't know that people care that much about that.
I like that you speak to benefits, but I think they are presented too generically to be effective. Productivity and engagement are too relative and intangible to have significant meaning. Put it in specific terms that paint a picture for the reader. How are teams going to be more productive? By how much? What's the measure? What current pain point is it solving?
My guess is that most remote teams already have some sort of solution in place, and many likely have multiple products. If you expect them to switch, you're going to have to tap into specific, relevant pain points and show how your product solves them.
Social proof wouldn't hurt either.
Finally, I think it's good that you end the page with a call0to-action, bit I would change the heading of that section. There's a good chance people aren't ready to open a digital office, especially without seeing sort of demo. I know I would want to play around with it first to explore the features and see if it could help with what I needed. But the heading moves readers mentally past that stage and right into a fully implemented solution.
I hope that helps. Best of luck.
SeanKirby this is great feedback!
"Social proof wouldn't hurt either."
Maybe can use this to hit all of the above points with one stone. Case study: A company uses it for this and they have these benefits. Click here to read more.
We can write words about how the product works, but it is a lot more efficient to show how people are using it.
Will do more testing on the call to action at the bottom of the page.
Happy to help.
This reminds me of Sococo (https://www.sococo.com/). I think you should definitely highlight the audio/video portion a bit more, that is a clutch feature. I also think that having a video demo could go a long way in getting the value across.
Sococo is great but a very buggy tool -- I definitely think there's an opportunity here for remote teams.
Oh, yes. I am aware of them. I had a primary motivation of making status visual. Where the product lies now is between Tandem.chat, Sococo and Slack; if we are comparing. But, it all changes so fast with the main goal being the same. My tool should not be buggy, let me know if it is. Thanks for checking out the landing! Video demo is a great idea.
Video - tried mine with 5 people in three countries and it was good. Also have a Zoom integration because that is what they are experts in. Kind of cool because you can start a meeting and everyone in the same room will automatically get the ping and link "The meeting started."