Working on validating Gauger. Feedback Welcome.

Hello Indie Hackers,

New to IH. Been lurking for a while. Finally signed up.
I’m starting a new side project. The basic functionality has been built but before I take it any further I want to validate whether or not is a good idea to pursue further. It’s a very specific web application geared towards a specific audience. I won’t say much here since I want to see if it’s clear from the landing page (gauger.co).
My questions:

1. Is it clear what it is about?

2. what would be the best way to get this in front of the target audience in a way that feels organic and not sales-y?

I appreciate the feedback.

Thanks,