Worth pursuing this niche for Saas idea
Hello fellow hackers!
So I've been brainstorming the past few days for an idea and I came up with one under the self-improvement niche like those goal/habit trackers (not exactly goal/habit but it's a tracking based idea.). This is my first time and I am unsure if this is a worth it niche to pursue in the future for a potential Saas product. Any idea how the market is for this niche?
Would love your advice/suggestions on the matter.
Stay safe everyone!
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It’s a pretty mature market, there are definitely buyers but it’s probably going to be a long road if you don’t have a very strong value prop.
You’ll probably need to create a lot of content related to your tracking method and how to use it to be successful, how others use it, etc. to get people to buy in.
Check out
https://llamalife.co/ by @threehourcoffe
I think I have a good idea but am not entirely sure how to validate it without giving out the idea.
I'll keep that advice in mind :)
Thanks for the reply and for sharing the product!
Recruit your ideal audience to do some interviews. Validate your hypothesis with them. If you get 7/10. Go ahead and build it using a low code way.
Am new to all this... Could you maybe guide me a little on how I can go about finding people and talking to them about my idea?
Also when talking to them, should I explain my idea in brief detail telling them what to expect in this product, the features I plan to have, etc ?
Mom Test is the way. Have the questionnaire ready. Once you are ready with it, connect with your target audience on LinkedIn, asking them to help you with this research. Most of them will agree. Try experimenting with incentives for interviews as well. Like $10. Also look at respondent.io to hire your audience. It starts at $5.
Read "The Mom Test" by Rob Fitzpatrick, it can help you understand which questions to ask and which questions to avoid.
I'll have a look at it. Thanks!
One easy way is to find people talking about similar products, ask them how they use them, what they like, what they don't. I wouldn't even mention your product until you understand the demand.
Thanks a lot for the suggestion. I'll definitely try it out!
As @eveningloop mentioned, it is a mature market. But that means the core need is there. For many products, founders need to validate whether or not their idea has legs. If you're building a habit/goal tracker, I'd say it does. But that won't mean it'll be successful. The question for you is how to stand out from the crowd.
I would focus on finding people who are already using some sort of habit tracker and either getting them to use an MVP that's focusing on what your differentiator is OR just show them a proof-of-concept and getting their reaction to that.
I'd say there is validation that there's a need since there's a lot of people (including justin kan) who have launched their habit tracking apps and have users.
The real issue imo would be getting users in the saturated space
I agree with you there. There sure seems to be a lot of apps out there but only a handful are successful. I'll have to figure something creative to stand out if I want to have a real shot at this.
Thanks for the reply!