Would Love Some Feedback on our Landing Page Redesign 🙏

Hey @Kevbot I've made a detailed review for your website. Feel free to check it out on -> https://app.ruttl.com/share/pDiGeN6kLcIWa67xUkbg 👈

Hope my ideas help you out in some way 😄

Overall, I like the design a lot. It looks professional and everything is organized well.

I really only have a few relatively minor suggestions.

1. You have a lot of reversed out type, which is typically harder to read, especially for body copy. I would use a much lighter version of the color you have on the background of your features section and using dark text.

2. I would consider testing a different color for your CTA button. The text inside it doesn't have much contrast and the whole button doesn't really stand out as much as it should.

3. It would be good to add some sort of heading to your features section to add context and speak to a benefit.

4. If you can, add some form of social proof, such as testimonials, review ratings or media outlets where you have been featured. That helps add credibility and reduce friction.

5. I like that you have a differentiator that you hit on multiple times, and I think it could be even more effective if you put it in more positive terms in at least a few of the instances. Maybe something like "Add unlimited users at no extra cost" or something along those lines.

6. Be careful with yes/no questions like "Ready to dive in?" It's easy for someone to say "no" and end it right there.

I'll admit that I don't really get a lot of the copy on the page, but I'm not the target audience and I don't know much about the topic, so that's probably the reason.

Best of luck.

I really like it a lot! Very well done.
Two minor points of feedback.

1. I'm not sure the comma in this sentence is correct...
   "Squid Alerts provides on-call calendars, incident escalation for IT organizations."
2. When I play the video and close it while playing, using the X in the top corner, the video closes but the sound still plays. I have to pause the video and then close it. Seems like a video plugin bug, perhaps.
   Overall, I'm impressed a lot! The messaging is very clear. I know how hard you must have worked to make things seem so simple. Simplicity is the hardest thing to achieve in messaging and you've done it! Kudos!

I love the way that you present the features, with a GIF/image then text.
But I will remove some text from the paragraphs, I feel that those could be shorter to communicate faster.