Would love to hear feedback and how clear the copy is

Hey Leon,

Great idea for a service, I have actually just launched a similar concept but for professional UX design (Lightning UX, linked in my profile).

Overall I think your landing page does a lot of things right and the style is beautiful, but like you said I think the copy could be tweaked to improve how quickly people understand what you’re offering.

In the hero, I’d suggest something along the lines of:

“A simple video marketing subscription to level up your content”

And then below…

“Get expertly-crafted video marketing content within days.”

I think your hero section could also do with some social proof (E.g. testimonials, number of users, how long you’ve been working as a video marketing pro etc.)

Hope that helps, let me know if you want to discuss anything or if you’d like any help with the UX/design.

Best,

Michael

Hey Leon, I gave a look at your landing page.

I think the copy could use some rework. Especially the main headline which is a bit abstract and does not communicate the outcome.

Looking at your whole landing page, I think there are a few quick adjustments you can make to improve the conversion rate:

• A $590/month subscription is not an impulsive buy. So you should provide more information about why they should pick you and not someone else. You can add more about yourself, your experience as a video producer, clients you worked with.

• You need more social proof. I'd do anything in my power to get more testimonials.

• The last section is redundant. Repeats the same info shown in the previous section.

• You can add a comparison section of what it means to hire you vs a freelancer or hiring

• Add more video samples. Consider creating a section with 4/6 video samples. Make the video size smaller, so you can fit 4/6 in a section. But they enlarge (lightbox) once the user clicks on it. This is related to the first point in this list. Somebody needs to trust you, and why the way to build credibility is through demonstration. In this case, demonstrating your skills.

• you can consider adding a copy about problem shaking in the second section. It's easier to convince prospects when they're in problem stage.

• You can move the video to the second section in the first screensful of the page, on the right of the main headline. The image of the guy doesn'0t communicate any value about your product and it's not relevant.

Here's some copy (Unfortunately I cannot post a link:)

Headline: Captivate and expand your user base with expertly-crafted videos
Subhead: without hiring or negotiating every project one at a time
Bullets in the first screenful:

Just a flat monthly fee: No need to vet and hire freelancers
Fast turnarounds: Get your first video within 3 business days
Quality guaranteed: Unlimited reviews until you’re happy with each video

Problem shaking section:
Section headline: Video production can be a real headache
Body:

You're already juggling between million tasks in your business, and you have no time to create top-notch quality videos.

Hunting down the right freelancer for each project can be like finding a needle in a haystack. You have to review portfolios, haggle over prices, and then go through the whole onboarding process.

For every video, you go back to the negotiation table. And sometimes revisions turn into surprises on the final bill.

You can keep doing that… Or you can click the button below and start getting videos people love. Without the headache of hiring, negotiating, and onboarding.