Would Love Your Feedback on Dropchurn!
Hey all,
Thank you in advance - this project is a brainchild of my interaction with numerous project managers who have complained about the manual nature of their process for interaction with churned users. I threw together this landing page and plan to build this in public, and i'm super excited about the response this has gotten so far!
If you are interested in following along, please feel free to sign up, the email link works!
Here's the link: https://www.dropchurn.io
I was going to include a breakdown of the idea here, but I think part of the value of this feedback from you wonderful people is seeing if the site provides that context sufficiently so that users coming there organically can understand what the platform offers.
Thoughts appreciated, love this project so far and can't wait to see where it goes!
if you can automate it, simple plug&play I think your idea has huge market potential. I was running a product team and we had always the issue of how to get feedback from churned users. I would wish for a tool that can be connected e.g. to Mixpanel, so businesses can run churn campaigns automatically. A predefined set of churn campaigns template would be a huge win.
Hey Tarasowski, thanks for the encouragement! Super appreciated! Would you be willing to sign up for updates by any chance? Having run a product team, your feedback and continued input would be incredibly valuable! Thanks so much!
Hey, my name is Dimi! You can drop me a message on Twitter if you like once you need some feedback from me. https://twitter.com/tarasowski . I don't usually read emails ;-), DM on Twitter is the best way to contact me.
Big fan.
While your idea will need a little more unique angle apart from just email follow ups, it seems like you're heading in the right direction and I think with some unique features it'll help out PMs massively.
Easy sell to a company, especially once you figure out how to follow up with customers months later and help sign users back up. Then it's paying for itself.
I think the project has potential. I just saw a similar idea a few months ago on IH and he/her already generated a great MRR with it. The landing page also looks nice and clean.
The tricky part could be the integration into the actual products/workflows (because everybody has a different stack / different routines). So speaking with potential users early on and adapting to their workflows is crucial for you, I guess.
Good luck 🍀
What is y'alls response rate when reaching out to churned users? I imagine such feedback is valuable and makes the user feel heard, but not sure how many people engage with it.
Churn is something I think about a lot as a head of product. But I wouldn’t say my pain point is the manual outreach. That’s exactly what PMs should be doing IMO. Real, one-on-one emails feel more genuine and seem to provide better responses than anything automated. That said, collecting data at the point of churn is super important.
Have you considered a feedback surgery of some sorts at the point at which the user cancels in-app?
Hey there @polluterofminds, thanks for the feedback! Yes, i have considered it, i am going to add it in the app later, this is just my mvp. I'd like to become a full churn suite at some point in the future. I was thinking part of that process would be one of those emails at cancellation, with a survey and a potential reward, as part of the process, so that cancelled users would be targeted as well.
The reason im pro automation is because however good a PM could be, they cant hit everyone, and im hoping to at least add some firepower to the quantity of people they can reach, and simplify the process at the very least. My plan is also to allow people to turn off the auto email function, so this would serve as an aggregate of churned users in one place and a platform they could use to reach out to individual users as well, which would still save tons of time. So they'd be able to click on the individual user and send them a personalized email just as before, this would just be a one stop shop for them. Thoughts?