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Would small businesses pay for this? MVP that improves website conversions

Hey Indie Hackers,

Over the past few weeks I’ve been building Optimi, and I’ve just finished the MVP.

Here’s the problem: most small businesses lose sales because their websites aren’t optimised to convert visitors into customers. Hiring agencies or consultants (like me in my day job) can be expensive - so I wanted to productise what I do and make it more accessible.

What Optimi does right now:

  • Audits your site for conversion issues
  • Rewrites your landing & website pages
  • Analyses your competitors and market positioning on a monthly basis so you stay up to date
  • Helps map out funnel strategies, provides exact instructions to implement, & writes the landing page content for you
  • Performs deep research to source your voice of customer to find out exactly what makes your customers want to buy

The goal is to give small businesses a practical, affordable way to improve their websites and make more sales. All without being locked into an expensive CMS. You can use Optimi with your CMS/Landing page builder of choice.

It’s free to try (14-day trial, no card required). What I’m looking for here:

Honest feedback: Does this sound useful?
Any friction in the onboarding flow?
What would make you trust a tool like this enough to use it regularly?
If you ran into bugs, what got in your way?

While this is just an MVP, I think there’s real value for founders and small businesses. I’d love your validation (or your reasons why this might not fly!).

👉 Try it here: https://optimi.studio/

Thanks in advance — any feedback means a lot.

on August 29, 2025
  1. 1

    This really looks useful for small business.

  2. 1

    love what you’re building with Optimi! I know someone who helps small businesses improve their website conversions and implement strategies like yours could be a great fit to collaborate or exchange ideas. Happy to connect you two if you’re interested!