Would you build a landing page to validate a problem?

I think it's a good idea to build a landing page. But on the other hand, what else could show your product better than the product itself? I am a strong advocate of building the MVP first and then building anything else on top of that. Landing page is fine but most of the users (even if they give you their email address) won't come back. With MVP, they would be more likely to come back/it might be easier to interact with them. Just my two cents.

I suggest creating a landing page using yep(yep.so). To validate your idea, ask users to sign up for the waitlist or pay for the product.

Yep is simple and fast. Perfect for validating.

100%

That's what I did (here's mine tweetflowearlybird.com) and I'm currently in the process to validate my idea.

The goal is to not work on something that won't get users. If you can attract user before even building it, I think you drastically improved your odds of creating a valuable product that will sell.

The first test = are there already other players trying to solve that problem? (even if not in the same way as the one you're considering). If not, you might have an idea in search of a problem instead of a genuine issue which needs to be solved.

Here are my quick and dirty thoughts:

• people don't show up just because another website goes up. You'll need action to bring them there
• people showing up (or not) to your landing page is nice data... but it might be data about how popular / well-known you are, or how well you can hustle... not just how good your idea is
• getting people to a low-commitment activity like opening your landing page and maybe sign up is a nice small ask
• if you do get them to look... remember: you have three seconds

hope that helps!

Testing is really good to assess whether we are onto something useful or not. I hope my post helps. Good luck. Phil… https://abitgamey.substack.com/p/testing-our-business-ideas

Yes, build the landing page as if you already validated the solution. The landing page is there to aid you in validating the product and not to market it.

Plus, it will save you a lot of time explaining, and you can scale it by sharing it in different groups.

Make sure that your landing page addresses the following:

1- What is the problem you are trying to solve?
2- Who are you trying to solve it for?
3- How are you trying to solve it?
4- What are the results they will get once they solve it?
5- When you have it, how can they get started?

At the end of the landing page, have just 1 field to collect emails, so you can send them progress updates.

Once you know that it's a problem that people want to solve, then optimize the copy and your CTA (Sign up for early bird/LTD/Presale, etc...) so it becomes much more relevant to your market.

Good luck ✌️

I think it's very important to use landing page to validate your solution. It can save you a lot of time and money

I believe it to be super important to share a "visual" landing page explaining the problem you intend to tackle and the solution you offer 💯

You'll this way be able to:

• gather better feedback
• persuade more easily
• reduce misinterpretations of your pitch
• get unexpected offers/opportunities
• allow others to share your idea with their audiences

Also, make sure that launching a landing page doesn't take you more than 2-3 days.
I used to use services such as https://carrd.co and am right now working on a fully integrated solution to help you validate your idea with landing with much less effort (https://stimpack.io)

I feel like I fell into this trap when I first started building. The problem with landing pages, is they don't really build any respect with people and it's hard to take you seriously. Sometimes it honestly just feels like spam. I think it's better to think about what's the smallest product you can build that provides value to validate your idea. If it takes too long to build the simplest MVP, I'd suggest working on a different idea, but I think most ideas can really be condensed and should be if you are an indiehacker.

I say it depends entirely on what your product/idea is... What's the problem?

I am also validating my idea. When I spoke to other founders, they suggested to do a market research first.
I created a form like this: https://forms.gle/xhMLUud6TbsC9ddB8
The next step was to get as many responses as possible.

They asked me to get responses on my own and not hire anybody to do that. Their hypothesis was that if I am not able to reach out to my target segment with a survey, i won't be able to reach out to them in a real business scenario. And actually that made sense to me.

Hope this helps.

Yes I would and I’ve done something similar. Start with a basic page that speaks to the pain you’re solving. Capture wait list emails. As you engage with your target customers you’ll get a better and better idea what to build. Keep revamping your message and add a bit more detail. You should a reflection in signup conversions as you hone your message from what you’ve learned.

I’m writing about this in my newsletter tomorrow . As I did the above and it led to 400+ signups as l honed my messaging.

You can check it out on ProductFoundry.co. I’ll be posting it there tonight and it’ll be emailed tomorrow.

I am currently trying to validate my idea with a landing page, https://watchmymoney.co, and I have to tell you this is a great method before going all in.

Currently, my idea is invalidated as I am not getting enough signups. Strangely enough, I love it. Because I did 3-4 different projects where I built the MVP and tried to find users - I ultimately failed to validate my idea. Now, I feel like I've gained 3-4 months of my time.

You should create a landing page outlining your solution and reach out to people you think might have this problem.

So if I got your post right, you want to validate a product for which you got the problem, but not the solution yet, right?

I think you could still create a landing page that describes the problem, and ask people for a beta sign up. IMO, beta sign-up pages might not necessarily describe the solution to their problem completely accurate.

I personally would go for it :) good luck! Worst that can happen is that you gather a bunch of E-Mails you don‘t use. Ideally you also host the page for free how we did it with Excelly-AI

Just almost possibly out of the early validation phase as we signed our first paying customer, so this is fresh in my memory. (Much more validation to come)

It was nice to have a landing page in my email signature when reaching out to people, but 9/10 of the times I wouldn’t have needed it. However, it can bring some legitimacy into the mix if it’s well done.

In one case I know that a lead ”got the idea” from the landing page by clicking my email signature as they mentioned that the product looks ”very interesting” although I didn’t yet pitch it properly in my email.

But really, just booking 10-20 of discovery calls will get you further than building a landing page in the very beginning in my opinion. If someone’s really interested and asks for a landing page, build it after that in one evening and send the link to that person.

I had the same question myself - but the conclusion I came to was that in any case you need to drive traffic to the landing page. So it depends how you would go about that.

If you're starting with a cold email outreach / or direct messaging- while it would add credibility, the landing page doesn't matter much, because you can just gauge the interest based on the responses to the messages.

If you're starting with something else like ads, which need a place to actually capture the leads, then the landing page is more essential.

Building a landing page to outline your solution can be a great way to gauge interest in your idea and get people on your list. Don't overthink it, just trust your gut!

I think landing pages are a great way to drive early interest and solicit feedback. I had a simple idea the other day I posted to reddit, and to my surprise, everyone was super skeptical of the idea because I didn't provide enough upfront explanation of who I was and what I was doing. Reasonable but valuable feedback going forward.

I believe creating a landing page is a smart move. What else, on the other hand, might demonstrate your product more effectively than the thing itself? Building the MVP first, then adding additional functionality on top of it, is something I fervently support. Even if consumers give you their email address, most of them won't return to your landing page. They would be more inclined to return if you had MVP, and you might find it simpler to communicate with them<a href="https://mybankinginformation.com/does-ralphs-accept-ebt/">.</a>Just my opinion.

Building a landing page in the early stage of problem validation can be a valuable tool to validate both the problem and the solution. A landing page can help you present a solution to a potential problem in a visually appealing way, and it can also help you gauge interest in your solution. By collecting email addresses, you can reach out to potential customers and get their feedback, which can help you determine if the problem you are trying to solve is real and if there is demand for your solution.
However, it's important to remember that building a landing page in the early validation stages may lead to premature optimization. You should only invest time and resources into building a landing page if you are confident that the problem is real and that the solution you are proposing will solve it.