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Would you buy this? (Design Thinking and Innovation)

By Barry Sheehan
December 5, 2018

Longtime lurker here. I'm currently an innovation consultant and work with startups/founders to help them create products that users want. I hold a number of design an innovation degrees and provide entrepreneurs with a toolkit to create disruptive and innovative products that solve real world problems, much like IDEO and Frog Design.

First rule of design thinking is talk to your users so here I am.

Taking my own medicine I'm looking to switch up the consulting model a bit and provide my training via bitesized paid webinars instead. It'd be the full whammy teaching all methods over a few hours.

This is something that I know would add value to any business owner but would you actually pay to attend the webinar? If so why and what would you be willing to pay for this?

Thanks for you help in advance guys.

Barry Sheehan's avatarBarry Sheehan
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  1. 3

    the value of a course IMO is reduced when it is online. For example, i have access to a bunch of training from my company, and i am sure a lot of them are really good. but since they are free and i have to watch them online at my own time, i never do it. even if i do, it is something i do with multi-tasking something else.

    so imo, you do the training in person, and keep the webinar as an addon

    JumpInWhat's avatar JumpInWhat
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    8 years ago
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  2. 2

    Hey Barry,

    I would tend to agree with Ben that the gap tends to be in applying design thinking/ innovation processes to the real world.

    One way I could see of bridging the gap is:

    1. Course-based structure over x weeks
    2. Each week you present a piece of theory and set a challenge/task for the week
    3. The business owners go away and apply the theory/task to their businesses that week i.e. running customer development interviews, completing a business model canvas etc.
    4. The following week they report back to the group and get feedback from yourself and others in the cohort

    It's less scalable than pre-canned webinars however I think it's likely to provide value to customers.

    James McManamey's avatar James McManamey
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    8 years ago
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  3. 1

    Hi Barry!

    For me it would be tough to justify paying for a webinar. You would need to clearly explain how I will gain more value from the webinar than I would gain by reading design/innovation books.

    Ben Hammes's avatar Ben Hammes
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    8 years ago
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      Hi Ben,

      Thanks for the feedback! For sure, the value would the teaching of the process of design thinking and innovation so that you can apply it in your own business. To help implementation also all materials and exercises required to implement the process for yourself would be made available to attendees.

      Would this make sense for you?

      Cheers,
      Barry.

      Barry Sheehan's avatar Barry Sheehan
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      8 years ago
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      1. 1

        That does make sense! Thanks for the response. I studied ENT Innovation during my MBA, and my major complaint is the lack of real world applications. The courses did not teach the entire process. It was mostly just techniques for being innovative.

        Ben Hammes's avatar Ben Hammes
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        8 years ago
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    This comment was deleted 7 years ago

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    8 years ago