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Would you like an extra pair of eyes for your product?

by Subro

I'm a Senior Product Manager building tech products for almost a decade.

Having been part of hundreds of customer interviews, experiments and analysis, I've learnt about the repeating patterns on user behavior that most tech-products miss out on.

They usually lead to one of these problems for new products-

  1. Low conversion from visitor to signups
  2. Signed up users not using the product
  3. Users not upgrading from freemium
  4. Building features that are counterproductive to growth

The more I meet tech-founders, the more I realize how an extra pair of eyes can go a long way to help them turn over a new leaf.

So I'm willing to offer 2 sessions of 30-minutes each for free to any founder/tech-marketer who think they can benefit from my insights. The only condition is:

Your product should be one of the following: SaaS, online products/services for career growth OR for professionals/freelancers/influencers/businesses.

If interested, please email me to schedule the session.

PS: There won't be any sales pitch during these calls. For those who are wondering why I do this for free, it helps me immensely in my other consulting work/investments.

Subro's avatarSubro
on August 18, 2022
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  1. 2

    Hi Subro!

    I just posted this on IH: https://www.indiehackers.com/post/please-roast-my-startup-before-the-official-launch-f3b91c6ec1?commentId=-N9lTeudaRCQisKraUrM

    Would be awesome to have your opinion on this, as your experience sounds pretty great. Also your "problems" list is sounding familiar.

    Thanks
    -Bob

    bobstolk's avatar bobstolk
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    4 years ago
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    1. 1

      Hey Bob,

      I went through the product and you mentioned the value prop is- simplified project management for remote teams. So I'll analyze it based on that value prop only (but we can chat if you think there are other aspects worth discussing)

      1. I like the fact that you have included a demo on how the product works- however for a project management tool like this I'd detail it out a bit more and focus on some kind of process. A video format with some voiceover will help because these products are complex in nature and your goal is to portray how fast people can learn.

      2. Most often founders miss out on some details because the product is so familiar to them. A very important point here is to see if your message resonates with the users. I'll further analyze the 3 things you've mentioned in your Hero section. 1. Get your team on the same page, 2. move projects forward faster and 3. improve team communication.

      3. "Get your team on the same page"- that's the goal of any project management tool. How do you differentiate? If there's no differentiation, I'd not put this line first.

      4a. To "move projects forward faster" there should be better communication/notifications. I see some notifications but they look pretty standard. What about a way to bookmark stuff in an organized manner, if this isn't already present. I'd run user testing to see what makes sense for remote teams. But it's the trickiest terrain and the holy grail of any PM tool. Any value you add here will differentiate you but you have to do a ton of validation with different groups.

      4b. Notifications are the necessary evils for PM tools. Too many notifications hurt productivity and too few defeat communication. Is there a way you can differentiate from the common tools in the market. Also how do you maintain the history of changes for a specific task is important here.

      1. Improve team communication- what can you do other than notifications to stand out?

      Whatever is the USP for this product should stand out through the features. Those features should be highlighted and spread out all through your landing page copy.

      No marketing will work before you get this right because there are already tools in this space and a benchmark is already set. Hope I could help with my 2 cents.

      Subro's avatar Subro
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      4 years ago
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      1. 1

        Hi Subro,

        Thanks so much for having a look. Everything you say makes total sense. It's indeed difficult to know what exactly I should focus on because I know the product myself so well. Right now I feel the website gives a general understanding of the product, the goal is to make you curious so you give it a try (free trial). I indeed need to make sure to somehow stand out, or even better focus on a niche (small teams? ecommerce project management? etc.)

        Some food for thought indeed.

        Thanks!

        bobstolk's avatar bobstolk
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        4 years ago
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        1. 2

          I'd advise you to run some discovery exercise to find out who will be most benefitted from a lightweight project management tool like this as a user group.

          I can understand that you'd like people get curious and give it a try but that will confuse you more for 3 reasons.

          1. People don't like to share a lot of data for trying SaaS products. So you'll not know who's using it and who's not. Who is your ideal niche.
          2. The effort that you've put into a finished product is not justified by the data you'll get (which is mostly some user recordings where you'll see X user has used Y feature but you don't know why)
          3. The discovery cycle will be too long for you to make any new feature decision (assuming you sort out the above 2 points).

          Also for a tool that requires too much involvement, it's less likely for people to use it just because they got curious.

          Good luck and would I'll look forward to how it works out.

          Subro's avatar Subro
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          4 years ago
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          1. 1

            Hi Subro,

            What type of discovery exercise would you recommend? Would you recommend tools like https://userbrain.com/?

            So basically until I get the right people to visit my website/product I won't be getting any valuable data you say?

            Thanks
            -Bob

            bobstolk's avatar bobstolk
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            4 years ago
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            1. 2

              The way it should ideally work is - you get in touch with people from your potential niche and ask them about their pain points with their current tools. Where they are stuck, what they'd like to improve, what they are completely pissed off with. It's a time consuming exercise but if you pick any successful product, they've all gone through it. If you already have a niche in mind, you can start there. Else you have to think what niche would benefit most from it? You might have experienced the pain yourself- are there other people like you?

              Finding these users won't be easy. And personally I wouldn't recommend something like userbrain because it's very less likely that you'll get your ideal customer there.

              Only after you get the right users, who have gone through the discovery process, you can build a communication channel with users for the right feedback. I know it sounds a lot of work but that's just how it is.

              Subro's avatar Subro
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              4 years ago
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  2. 1

    That's really cool of you. I'll probably hit you up with an email, look forward to communicating with you more.

    ShortCipher5's avatar ShortCipher5
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    4 years ago
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    1. 1

      Sure thing

      Subro's avatar Subro
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      4 years ago
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  3. 1

    Would love to get your feedback on fabform.io -- our forms backend service.

    fabform's avatar fabform
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    4 years ago
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    1. 1

      I'd like to know

      1. What niche/user group is this for?
      2. What pain point it solves for that group?
      Subro's avatar Subro
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      4 years ago
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    2. 1

      Okay.

      Debest's avatar Debest
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      4 years ago
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  4. 1

    Hey Subro,

    I recently launched Carta Maps. It is a no code platform to help businesses, influencers and other professional industries build, customized and share digital maps. Would greatly appreciate any insights you could provide. Thank for your time!

    • Franco
    francovaldes's avatar francovaldes
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    4 years ago
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  5. 1

    Hey Subro, thanks for doing this! My SaaS is https://askedith.ai, really curious to hear what your opinions are!

    jrdzha's avatar jrdzha
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    4 years ago
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    1. 1

      Replied to your email. I'll need some more info about the product.

      Subro's avatar Subro
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      4 years ago
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  6. 1

    Hey Subro,

    would like to hear your opinion about https://getworkrecognized.com. Happy to give you feedback on your work as well! Struggled to find product-market fit and not actively developing it anymore unfortunately.

    Also you have not linked your email, but feel free to reach out to my Twitter: https://twitter.com/kevinpeters_

    kevinpeters_'s avatar kevinpeters_
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    4 years ago
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    1. 1

      I've messaged you on Twitter

      Subro's avatar Subro
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      4 years ago
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        This comment was deleted 3 years ago

        DeletedUser's avatar DeletedUser
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        4 years ago
  7. 1

    This comment was deleted 3 years ago

    DeletedUser's avatar DeletedUser
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    4 years ago
    1. 1

      Great.. shoot me an email and we can discuss

      Subro's avatar Subro
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      4 years ago
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        This comment was deleted 3 years ago

        DeletedUser's avatar DeletedUser
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        4 years ago
        1. 1

          Sorry, too many emails. Just replied.

          Subro's avatar Subro
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          4 years ago
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