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Would you pay MORE to self-host? A pricing decision we made before our PH launch

We're launching BuildBase (a SaaS backend SDK) on Product Hunt Thursday, and one pricing call keeps getting questioned:

Self-hosting costs more than our cloud plans, not less.

Our reasoning: self-hosting gives you our Docker images on your own infra with your own MongoDB and Redis. You get data ownership, no lock-in and your own compliance boundary. For the people who need it, that's the premium tier, not the budget one.

The usual counterargument: "I'm paying for my own servers, so it should be cheaper."

Both sides make sense to me. So I'm asking people who've actually priced this:

  • Have you ever paid more to self-host something? What made it worth it?
  • Or did a higher self-host price make you walk away?

Honest answers welcome, including "you're wrong."

on September 22, 2026
  1. 1

    Love this angle. Building Xstream4K right now so this hits close to home — what made you look into it in the first place?

  2. 1

    Good point. Did you test that with users before committing to it?

  3. 1

    How did you decide this was worth building in the first place?