Write an intro to your newsletter
Start your newsletter with an intro.
Here are some rough examples of what I put:
"Hey, thanks for signing up to get success stories from developers without degrees"
or
"I really appreciate you signing up for these emails for jobs that don't require CS degree"
I've just unsubscribed from a newsletter as I have no idea
who the author is or what the email is about or why I signed up.
I think it's easy to forget people sign up for things all the time and don't necessarily remember why they did or what your company/newsletter is about. Make things easy for people.
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100% this!
I sometimes stumble upon newsletter in my inbox, that I've long forgotten about. And even though I try, I can't remember who they are, what do they write about and why I subscribed in the first place.
I love @pjrvs opening line in his Sunday Dispatches:
@pjrvs has a great personal brand so you'd probably know who he is, but he reminds you what he writes about and even adds a really unconventional but great approach of letting recipients unsubscribe right in the first paragraph.
This comment was deleted 5 years ago.
🙌 unexpectedly amazing!