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Marketing Examples on Twitter
“The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. How can you make it so compelling that every reader reads it? Make it short.”
twitter.com
Great example, it really drives this idea home. We've been trying to build a very telegraphic copy style into our brand identity at consentry.org and so far we've gotten really great feedback on it and it's helped us internally refine our message and value proposition.
Too often when something is wordy it's because it doesn't know what it wants to say so it's dancing around it.
i relate to the paragraph.
Just tried to have a a look at Consentry. I couldn't get passed the ad blocker page haha. But judging from that page the telegraphic style bangs. will delete adblock and circle back
Thanks for taking a look! That adblock issue is actually a bug that we're working on right now, just broke with a change this morning, should be fixed up in an hour so :-/
'choppy copy' pleases me on a linguistic level. It's pleasant to say.
haha! I stole it from Dave Gerhardt. Who probably stole it from someone else...
Edit: I just googled “choppy copy” to find the origin and this post is now indexed at number 1 lol
Harry Dry's SEO strategy: extremely long tail
Indie Hackers has always wanted to rank for that term. Thank you. Haha.
As William Zinsser says - The first line should make you read the second one. And the second line the third line.
So true. Amazing wordsmithery...
[runs to go update all homepage copy...]
Cheers Dustin - Good luck with homepage update. I think people have a slightly longer attention spans on landing pages. This works best when directly competing with other articles ...
Great examples. But as a non-native English speaker, I believe there's a limit for that. Even after reading tons of books & articles.
This is why the first thing I'll do is to hire a native content marketer once we raise a big investment :).
true - i really do take for granted being an english speaker. although your english sounds pretty good to me. Good luck with the investment