YC Build Sprint: Day #9 Update
Ninth day of the sprint (check out the previous update here). Today was a weird day where I tried to focus my energy on growth and sales. Man it felt so weird because I have no idea what I'm doing most of the time. There was always an urge to dive back into coding but I know sales & growth is as important (maybe even more) as the dev work. Anyways, the update!
- New format! Going to write more in detail about what I did for each goal.
Sprint Goal:
Acquire 50 new premium user for Ryeboard
Previous Objectives:
1) Secure 1 premium user
Didn't get as much work done here as I wanted to. I was imagining myself making cold calls and emails but it got bogged down by other things... which I'll talk about in #3.
2) Send out email blast for reviews (will tell the story if I have time)
SUCCESS. But it was a pretty easy goal. Thought about using our MailChimp but wasn't really worth the hassle setting everything up. Ended up using just plain ol BCC in gmail!
3) Get landing page visitors up to 100!
Just shy of 50% (49 visitors). Ohhhh man. This is more of a long-term goal than anything. I actually wanted to group #1 & #3 together but realized they are two different things. After thinking about how I should handle them I realized I may not really understand what kind of user-base we're dealing with. Ended up doing a ton of Mixpanel work creating cohorts, analyzing signals, and checking out funnels and retention rates. All stuff I'm not too comfortable with. Not sure how this will turn out but excited to see where it goes!
Key Metrics and Analysis :
- WAU: 130
- MAU: 80
- Stickiness: 32.5%
- New registrations: 10
- New premium upgrades: 0
- Total landing page visitors: 49
Ok ok, not bad... but really behind on my goals. At this rate I'll need 2-3 premium upgrades everyday until the end of the sprint. Or score a couple of team plans. Should really start ramping things up...
Objectives for Tomorrow:
- Get landing page visitors up to 100!
- Finish user segmentation and personas!
- Post Ryeboard on three different places!
That's it for today! Man, 3 AM over here - gonna go crash now!
