Yes, another AI visibility tool. Here's why we're building Hikoo anyway.
Hey IH,
I'm Gabriel, and I'm building Hikoo with my co-founder. Yes - another AI visibility tool. The space is getting crowded and we know it. So why bother?
The honest answer
We talked to 30+ founders before writing a single line of code. They all had the same frustration about tools in this space. They are great at showing you that AI mentions exist. Dashboards, charts, tracking. Cool. But then what?
Nobody tells you why ChatGPT recommends your competitor and not you. Nobody audits your actual content through the lens of an LLM and says "this paragraph is why Perplexity ignores you, here's how to fix it."
That's the gap we're going after. Not just monitoring, diagnosis and action.
What makes Hikoo different
Most tools in the space focus on tracking. We do that too, but it's not the core.
Hikoo starts at the source — your content:
Content Audit - we scan your pages and show you how LLMs actually interpret them. Not how Google sees them. How AI models see them.
Content Suggestions - page-level, specific fixes. Not "improve your E-E-A-T" generic advice. Actual rewrites and structural changes.
AI Mentions Tracking - yes, we track mentions across ChatGPT, Perplexity, Gemini, Claude.... Table stakes.
Competitor Benchmarking — see where you stand vs. competitors, prompt by prompt.
The difference: we don't just show you the scoreboard. We tell you how to win the game.
What surprised us building this
A few things we didn't expect:
SEO ranking and AI visibility are barely correlated. We've seen products ranking #1 on Google that AI never mentions. And obscure tools that AI recommends sometimes.
Structure beats copy. Clean, well-organized content with clear product descriptions gets cited way more than polished marketing pages.
"Mentioned" and "recommended" are worlds apart. AI models often mention a product just to say "but X is better." That's worse than not being mentioned at all.
Where we are
2 co-founders, bootstrapped
Product live at tryhikoo.com
Running demos with early users
Paid plans coming soon
Questions for you
Genuinely curious:
Are you already using an AI visibility tool? If yes, what's missing?
Do you care more about tracking or about knowing what to fix?
What would make you switch from what you're using now?
We're building in public and taking all feedback seriously - including "you're too late, the market is done." Try us.
