A few numbers that will change the way you think about social media metrics and audience size...
• If you get 250 video views, that's the equivalent of you performing in front of a sold-out comedy club.
• If 1,696 people subscribe to your newsletter, that's like every NFL player giving you their email address.
• If 9,314 people download your podcast, that's the equivalent of everyone at a sold-out Duke basketball game listening to you talk.
• If 68,000 people read your blog post, that's like having an entire Super Bowl crowd read your writing.
You don't need a million followers to make an impact.