Your #1 marketing tool

Your website is your #1 marketing tool.

Here's 6 ways to test your website messaging for free* before it goes live:

*note: just because these tactics are free to use doesn't mean they don't require a lot of time

1. Have 15-minute interviews with your current users AND your target customers [when it comes to messaging only, I'd prioritize the latter] to get their thoughts on your messaging.

2. Stick to basic A/B tests. If you don't yet have enough website traffic, turn to your best-performing channels. E.g. maybe you have a solid email list where you can start testing your messaging

3. Put together a survey with some messaging snippets ± questions to get more insights into what would make your messaging resonate with them [like getting a better idea of their needs, pains points, etc.].

With either of these "experiments", you'll want to focus on:

• The clarity and focus of your messages
• Highlighted benefits to answer the classic “what’s in it for me?” question
• The possibility of getting a hook to make visitors keep reading your landing page
• How accurate and truthful your claims are
• What kind of language you're using and if it's representative of your brand's voice
• Any extras, such as social proof, red flags you can eliminate, must-have highlights, etc.