Your 5 weekly SaaS UX growth tips from Jim

Hey community, It's Jim here 🙌

I am currently in SaaStock conference in Dublin, networking with fellow SaaS makers. In the meantime I am also sharing with you the 1st issue of my weekly SaaS UX tips. How exciting? I hope you’ll enjoy it. If you have any feedback just share it with a comment below. I would love to hear from you.

Estimated read time: 1 minute & 55 seconds.

Tip #1: Ask yourself “How would this look like in the physical world?”

A trick I'm using in UI design a lot is to “make content as visually close as possible to its physical version”. Once I ask myself “how would this look like in real life?”, my creative goes wild. Here is an example from Compound on how to display e-books in your SaaS website.

example from Compound

Tip #2: Let users touch and feel your SaaS before signing up

When you buy sneakers, you go into a store, find a pair you like, try it on and feel it. That’s the experience you want to create in a SaaS marketing website. Allow visitors to feel and touch your SaaS. Here is how Derrick Reimer is doing it, Savvycal with an interactive demo.

example from Savvycal

Tip #3: Never show dead empty states

“Show example data to first-time users”. A great technique to push conversions. This is how Hypefury avoids showing a dead empty state that shows an empty list with “No data available yet”. Instead it keeps the motivation of users high, increasing their chances to upgrade.

example from hypefurry

Tip #4: Show your users what you’re replacing in their workflow

Your users are probably buying your SaaS because you're replacing a set of tools in their current workflow with a simpler UX and a better price. That’s why it’s important be crystal clear in your landing page, and show all these tools.Here is an example from Basecamp.

example from Basecamp

Tip #5: Compare your SaaS to your user’s alternatives, not your competitors

Many users don’t know your competitors. That’s why you shouldn’t focus your communication on them. Instead it’s better to focus on the alternatives your users are using in their workflow. Here is an example from ZenMaid and how it's better than a calendar and pen and paper.

example from zenmaid

See you next week — Jim

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