Your approach to user research sessions
We're currently testing Luma 2.0 prototype with our target audience, and in the process of reaching out to potential customers and booking in testing sessions, I wondered how the IH community approaches this crucial step of the journey.
For us, one of the best sources of potential customers has been Google and LinkedIn - our niche is digital-first and 100% of the businesses strive to be found online, we can reach out easily.
One of the obstacles we're going through is the number of people actually interested to test our prototype.
Testing a product or prototype with your users is arguably the most important step, so I wonder:
- How do you get your potential users to test a prototype or an MVP?
- Do you meet face to face, Skype, or other?
- What have been the biggest challenges you faced during this step of the journey?
I'm interested to hear your thoughts :)
I've found it tough to get people to commit to a Skype session if there's no pre-existing relationship. The problem then is that the users you get know you too well to be honest!
What are you looking to gather evidence on in the sessions? If it's useability then perhaps you can be less strict on who you get to test. If it's proposition or product-market fit then perhaps second and third degree network (i.e. asking your current users to refer).
Good luck!
Agreed, the incentives are usually lacking for even one’s close network. Even more doc for remote conversations.
Thank you for the suggestion about referrals, certainly a good route!