"Your CTA says 'Get Started.' Started with what? Your visitor has no idea. Neither does your conversion rate."
"Get Started." "Sign Up Free." "Try It Now."
These are the three most common CTAs in SaaS. They're also three of the most meaningless.
Not because they're bad words. Because they answer the wrong question.
When a visitor hovers over your CTA button, the question in their head isn't "should I get started?" It's "what happens when I click this? What am I committing to? Is this going to be complicated? Do I have to give my credit card? How long before I see value?"
A CTA that doesn't answer those questions — even implicitly — creates hesitation. And hesitation kills conversion.
The best CTAs are specific. They tell the visitor exactly what happens next, in language so clear the click feels obvious and low-risk.
"See my page score in 2 minutes." "Start your free audit — no card needed." "Get the fix, not just the feedback."
That specificity is the difference between a button that gets clicked and one that gets ignored.
A Copy Rewrite at $750 rebuilds every CTA on your page — with strategy behind each one.
