Growth January 6, 2021

Your customers will create your best marketing material

Gabe Ragland @Gabe

If someone mentions your product online it's probably obvious to most of us here that you should respond and say something like "thanks for sharing" or "let me know if I can help". That's kind of the bare minimum.. But I think there's often a much bigger opportunity in these situations and thought I'd share a little story as an example.

A few days ago someone tweeted about my product in a thread discussing client-side frameworks.

Beautiful. Easiest marketing material ever. Quote tweet it, add a little attempt at humor, retweet it to my personal account. People started checking out Divjoy and it took all of 5 minutes for that to convert to a sale.

And then @needcaffeine, being the god damn genius that he is, had an idea.

Which a few minutes later led to...

Divjoy screenshot

That led to a decent up-tick in followers, traffic, and sales through the rest of the day. Not bad for a few minutes of silly Twitter banter right?

One side-effect is that the more you do this, the more people will feel inclined to talk about you online (lets face it, they want that sweet sweet retweet and you're going to give it to them).

I'm not trying to come off as a marketing genius. I'm definitely not. That's the point. You don't always need a well-thought-out marketing plan. Appreciate customers who are willing to mention your product online, engage with them, have fun, and see where it goes.

  1. 7

    Don't be so modest, you goddamn marketing genius.

  2. 3

    Awesome, I love it! And couldn't agree more

  3. 2

    the best press is when you don't have to say shit.

    LOVE IT! i'm a customer!

    1. 2

      Hell yes! I'll never get of seeing someone say something nice about my product online. Thanks for the retweet by the way 😉

  4. 2

    definitely agree on this

  5. 2

    Agreed it just first happened to me in this tweet

    My Medium non-self promotion is also off the hook!

    Btw, how do you embed tweets? Do you know if I can do it in a comment?

    1. 2

      Just add a plain link and it will turn it into an embed when you post or preview.

      1. 1

        Thank you might not work for comments then :)

        1. 1

          Ah yeah I don't think comments support it

  6. 2

    I saw this all unfold! Quick thinking and a bias towards fun pay off 🙂

    Congrats on the win!

  7. 1

    You must communicate and dramatize what customers are going to say to convert more of them.

  8. -1

    This comment has been voted down. Click to show.

Recommended Posts