Your experience with content marketing on TikTok?

I'm curious if anyone has had experience with content marketing on TikTok. Specifically, I'm wondering if it's possible to generate organic traffic without investing in advertising.

As a B2C startup founder, I want to reach a large audience on TikTok, and I hope to hear from those who have done so successfully.

• What strategies have you used?
• Did you create a specific type of content or target a specific audience?
• Can you report any differences from similar products like reels and shorts?

Thanks in advance for any insights or experiences you can share!