Your “Meta Image” is the most important image you make
Hey — Harry here.
Every week I share 3 short examples, 2 copywriting tips, 1 favourite tweet in my newsletter. Hope you find it useful :)
Three short examples
1/ My favourite “Meta Images”
Your ”Meta Image” is the image that appears when you share a link online. It's the most important image you make.
Before I launched Copywriting Examples I spent a full day on mine. 402,000 viewed it in 24 hours. 30x more people than went to my website.
Here are three ways to make yours better.
1/ Don't write a title. Tease the content.
2/ Don't show your product. Show your product in action.
3/ Don't show a logo. Show the transformation.
2/ Barilla's pasta playlist
January 2021. Italian pasta producer Barilla created Spotify playlists that are the exact length of time it takes to cook different types of pasta.
- 330,000 Spotify followers
- 140 media placements
- 2M views on TikTok
Don't get so strangled by data that you forget to have fun.
3/ Neiman's magazine ads
I've been chatting to the owner of a decorative concrete company.
Each month they pay $600/mo for an ad in a local magazine that gets sent to 7000 wealthy homes in Georgia. Last 3 months they've made $75,000 from these ads.
Don't complicate marketing. Fish where the fish are.
Two copywriting tips
1/ How to write a memorable line?
Twist a familiar line.
2/ If you want something to be remembered...
Put it in a sequence of three.
One favourite tweet
That's everything. Thanks for reading— Harry
PS — Enjoy the newsletter? Please do share with a pal. It really does make a big difference. Cheers.
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Good recommendations, thanks! @harrydry
I'm sure some people simply fall back to logos because they aren't capable of designing better impressions. At least that's the problem I have.
Qué tal Alejander, El logo es la firma. El mensaje va por otro lado.
These are gems, thank you
Pleasure. Thanks for reading :)
Thanks for the newsletter. Shared with my team. Very useful!
Cheers for reading. Appreciate it :)
Cool stuff, thanks for the examples! I should definitely revise my OG images.
Thanks for reading — Appreciate it :)
Awesome post, so unique and authentic, I literally bookmarked this for my client teams to explore.
Appreciate it! Many more on the website :)
thanks for your great writing. really many useful examples and information.
Wow, I really like this. Nicely done. You make it look easy, which tells me I am WAAAAAAY overthinking this.
Keep it simple stupid :)
thanks for your great writing. it provide really many useful examples and information.
pleasure — thanks for reading :)
The Barilla one is Genius!
We Italians are built different 🤌🇮🇹 ahahahah
è vero!
such great insights! I always appreciate your shares @harrydry 🔥
Cheers Fleur. Thank you for reading!
Image metadata is text information pertaining to an image file that is embedded into the file or contained in a separate file that is associated with it. Image metadata includes details relevant to the image itself as well as information about its production. ... Metadata can also be added directly on some digital cameras.
Picture metadata is text data relating to a picture document that is installed into the record or contained in a different documents that is related with it. Picture metadata incorporates subtleties applicable to the actual picture as well as data regarding its creation. ... Metadata can likewise be added straightforwardly on a few advanced cameras.