Your Newsletter Has 0 Subscribers? Let's Change That!

Hi Leo, looks cool.
I'd change your subtitles to reflect the lessons learned.
Nice articles. I'll share one in Influence Weekly this week.
substack makes it easy to sign up. so I did.
And the welcome email left me wanting more. put in some more stories there. a gift for when I look in my email. leave me wanting more every time.

No need to tell me you don't have a plan, in your email. Just don't have a plan or have one. I'd recommend sending weekly.

Hey Logan, thanks for commenting here. Who is this for?

I also don't think you have 0 subscribers now. How many subscribers do you have?

I really liked your first edition about VAs. it's deep and full of resources.

You can do a lot of work on the about page. I'd focus on re-writing that for about an hour on some afternoon, when you have the time.

And you definitely also need to spend some time writing your welcome email.

1 suggestion: copy/paste your VA article into a google doc, make it a PDF. and call it a "Virtual Assistant Report" Or something similar that sounds "official". Put a link to it i in your welcome email, and mention that people can download a report in their first email. Give them something. Yes it's super thing value, but also I think you can figure out more to put in it.

this line is way more interesting that the top line "Get insights on the Stock Market directly into your email daily."

You don't really need this line "Zero spam. Unsubscribe at any time."
It breeds negative thoughts and doesn't really benefit the user in any way. It's like a box of pancake mix powder saying "no arsenic, you can throw any leftovers out"

And I would add a few Frequently Asked Questions, and the answers to them to give people more reasons to subscribe.

1. Why can't I do this with email updates from Schwab?
2. Why do I need to get daily updates, I'm investing for the long term?
3. My dad invests in stocks, I invest in opportunities!

Those are examples. You'll know the questions people should have and the answers you want to share.

I think you can widen the net and provide more value than milestones in your newsletter.

what are your customers trying to solve for? Can you give them tips or something more?

A newsletter should provide value every time I open it and you should send it frequently. Otherwise it's just email marketing and I'd rather not sign up for that.

you went from 0 to 1.
I'm not sure how your signup for works or where it goes. but it worked fast. I entered and it did a transformation that I haven't seen any other sign up form do. I thought it was sorta cool...I'd like to see it happen again.

Maybe put share buttons there. you got me signed up. so let me share it at that moment , perhaps.

You really need to nail down who this is for. Who should be reading this and why. Sales and marketing are vastly different.

While personal blogs and newsletters are fine. To gain subscribers and gain an audience, you need to bring them value every week.

What are you doing that others can get, via your newsletter?

What if you went through a new sales course every week and tried the tactics. Kept records of the sales you attempted, the course you learned the tactics from and the results. That alone, following you do that, giving me key take-aways would be amazing.

And you don't have to pay for all the courses. There's a ton of udemy and youtube videos and courses on sales.

If you watched 52 sales courses, and tried them out each week, in 1 year you'd be a god of a salesman. You would save thousands of people time from watching these courses as well.

IF sales isn't your thing. Then replace the above with "Marketing".

Try a new marketing tactic every week.

1. Email (you started that first issue already)
2. Reddit Marketing (how many posts, what were the results?)
3. Facebook Groups ( how many posts, what were the results?)
4. Influencer Marketing (interview 3 ppl who will share your newsletter)
5. Content Marketing (put out a pdf lead magnet summarizing the last 4 weeks)
   ...
6. Start a podcast interviewing marketers
   ...
7. Start a referral program for your newsletter.
   ...

... and just keep going. returning to some when you want to try a new angle on it.

signed up. you really need to show some examples there.
The text isn't going to help you much.

Everything about your site is nice. Really warm and seems super useful.
Then the moment I tried to signup for your email

I see I'll get "a case study every once in a while"
It was very off-putting.
At that moment I had my cursor on it and I realized oh.. do I really want this.. if I'm not going to get it often?

and then when I signed up. it says "Your request has been sent."
Did I signup? Did I get in?

if you have something for me to get in my email. tell me.
Oh and you should definitely send a case study in the first email. Not "once in a while"

Looks really useful.

I would package up all the templates and have ppl give you their email address to get all the templates in one.
You're giving them away for free?
If not, then package 2-3 great ones and give them away for an email sub.

The CTA needs to strong for you to get subs. Right now on the right side is only "subscribe".

This seems like a super useful site for someone who really needs this.

On a popup signup form: You have 4 bullet points and only one of them actually make me want to sign up. The bottom three literally have no value to me as a subscriber. You don't have to tell me who unsubs. You want me to subscribe!

On your home page, as I scroll, I see 2 text lines and then a signup form and then 2 text lines. I'd cut that down to 1. Keep it super simple.

Get Jobs In Your Inbox.

And I'd think about making a lead magnet to entice people to signup and get something in their email right away. You're working with ppl who are looking to upskill, get new jobs, get first jobs, get higher paying jobs.
Perhaps you can put together 5 interviews with developers on Interviewing for a foreign job. Put it in a PDF and give it away when ppl apply.

I tried to signup on your home page. nothing happened when I clicked the button.

when I tried to sign up on your popup, after I clicked, the popup just went away.

you should say "Go check your email". and have something in there to get!

Hope this helps. and hope I signed up.

YOu only have a signup form as a popup when I first get on the site. Kill the popup and put a big signup form front and center.

Get the email address to get your whitepaper.

when I refreshed, the popup didn't come back.

I had to reload the site in incognito in order to sign up. Then you say "thank you".
you really need to entice the subscriber to go to their email. Get something interesting.

I went to the site looking for a newsletter. Almost didn't find it. It was on the very very bottom on the left. And the only "persuasion" is Get latest news! Never spam.

1. You don't need to tell people what you won't send them.
2. latest news on what? You might assume it's no-code. but what does that mean "News on no-code". you are app. so are you sending me new apps to try? are you sending me no-code theory? whitepapers? studies? reports? tweets?

A few ideas
You could send people a weekly use case of no code.

No Code Apps tested weekly.

Interviews with No-Code makers talking about their projects.

Tried to go to the link. doesn't seem to be working. let me know if it's just me.

Did you get 1 sub?
I entered my info into the "are you indie hacker too?" and never got a welcome email or a confirmation email.

IF you have any welcome email I'd suggest not saying "Thanks for your subscription"

and I think the header should say "are you an indie hacker too?"

IF you don't have a welcome email. Write one. Now.

Totally fine!
Here are a few things you can change.

1. You mention in your first full sentence: "I", "my", "me" before you get to the first you. And the "you" is about seeing behind the scenes. And then you say "no BS attached" but that whole sentence I read was about you.. not me getting better. Write copy about how reading this and getting these updates makes your readers better.

2. You have seemingly 4 things to do for a viewer: "Read more here", "enter your email below", "your best email address", and "sign up, it's free"

• The 2nd one is underlined text, not a link.
• The first is the most compelling. I clicked that first.
• above the fold: limit your CTA to signup. Move the "read more here" down below and actually give the reader the tips or tactics you're doing. Link to your editions. Give them the 5 best things you've shared so far. or the 5 challenges you faced and got through. links to the exact edition. BELOW THE FOLD.

3. Give me something to get in your first email. don't say "welcome" . Maybe it's a breakdown of your first 10 days. Maybe its a "First 10 Days of Every Business Ever" and make me download it from your welcome email. Tell me to go get it on the signup page. Make sure the subject makes me want to open. and then give it to me. You'll get ppl opening your first email and every email after!

Hopefully this helps get you to 100 subscribers.
At least you're at 33 now ;)

The reason I should subscribe is to get updated that you'll launch. Very little to compel me to sign up.
What I would do is 2 things.

1. Create a downloadable PDF. "100 of the best tweet images ever" or "10 Elements that Make or Break a Brand on Social Media"

2. Create a weekly tips email. Learn how the best businesses use Social Media every week. <==== I'd sign up for that! Give value now, and then you can update them on your launch anytime you're ready. And you can write 10 "blog posts" probably now about what brands should do. Schedule those as emails for the next 10 weeks so you don't have to worry about content. and then if you don't launch within 10 weeks write 10 more. Should be a fun sunday afternoon.

And when i signed up there's no confirmation email?

What's your time on site like? Because it did take a while for the page to load for me. Wondering if ppl thought the site wasn't loading.

To be honest the words or wording is a bit confusing. So you're not getting me a job. You're not sending me jobs. you're sending me tools that will help me get a job.

the CTAs were very weak. If i were job hunting. I'd either want leads (jobs) or Advice. Not sure how a tool helps me. You need to go above and beyond in explaining that connection. A person who lands here who wants a job needs to be told exactly what they are getting.

Everyone wants to be faster, wealthier, better. Tell them how every part of your site and newsletter helps them.

UX Hunting Kit: For Your Next Job Hunt.

• Job Boards to speed up your job search
• Portfolio Inspiration to make a better first impression.
• Aggregated Salary Info to increase your salary.

And for your CTA for your newsletter: Subscribe for the latest news + exclusive discounts to power-up your job hunt

I'd put together a 10 page guide to something. and put that behind the sign up. put it in the first email they get. They have to open that email. your #1 goal is to get your signups to open their first email!