Your outbound engine breaks in three places (and it's usually not the one you think)
https://gtm-engineer.beehiiv.com/p/your-outbound-engine-breaks-in-three-places?utm_source=indiehackers&utm_medium=referral&utm_campaign=newsletter_syndication&utm_content=outbound_engine_breaks
Most outbound advice focuses on copy. After running campaigns for B2B SaaS clients, the real breakpoints I keep seeing are earlier: targeting, deliverability, and follow-up cadence. Broke down the three specific places outbound actually fails.
